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MYWARDROBE’s EVERYDAY LUXURY

Has the fast fashion backlash really begun or is it all media spin? According to a recent article in The Telegraph, consumers are turning their backs on cheap chic and getting to grips with the ‘buy...

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London Fashion week SS12 Day 6 highlights

JW Anderson’s jarring colour combinations. His menswear was not dissimilar to his womenswear, so his new loafer-trainer hybrid (made by Aldo) put in a repeat appearance Required daily reading: LFW’s...

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Grensons for girls

Gentlemanly shoes continue to storm the international runways (hello Haider Ackermann) which means it’s a good time for Grenson to launch its first full womenswear line. Crucially, the women’s shoes...

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My-Wardrobe meets Max Factor

Here’s a clever fashion-meets-beauty promotion to take advantage of. My-Wardrobe has hooked up with make-up artist Caroline Barnes and Max Factor to give away a handpicked Colour Elixir Lipstick with...

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Nail news: Eres launches nail polish for SS12 (and opens London store)

Eres is taking a tip (pun intended) from Chanel by piggy-backing on the huge trend for directional nail polish. From next March, the luxury swimwear brand will launch a limited range of three shades...

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SS12 trend report: My-Wardrobe

According to PR director Lauren Stevenson, the My-Wardrobe buyers have worked very hard to make sure 95% of the buy is under the £350 mark and 75% of the buy is under £250. Which is great news if you...

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Buy it now: the My-wardrobe edit

This has been quite the year for My-wardrobe. It’s changed it’s remit to offer a more mixed hi-lo edit, with a stable of Brit designers in its ‘London Lab‘ sitting alongside our international...

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Retail remix – thoughts running through my head

This is just me emptying my head of all the nuggets of retail biz info I’ve picked up lately. The original premise of the blog was for me to park these thoughts while I mulled them over, so apologies...

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Tested: My-wardrobe’s ‘try-before-you-buy’ my-dressing room service

As the multi-brand etail market continues to evolve, the originators have their work cut out. How to keep attracting new customers in the face of increased competition? How to tackle the issues of fit...

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THE DRG STYLE INDEX: Public School for J Crew, Alexander Olch, My-Wardrobe,...

It’s the eve of London Collections: Men, so the latest DRG STYLE INDEX is a little bit menswear focussed. Here’s my ranking of the brands on my radar this week… 1) J CREW X PUBLIC SCHOOL Every good...

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