MYWARDROBE’s EVERYDAY LUXURY
Has the fast fashion backlash really begun or is it all media spin? According to a recent article in The Telegraph, consumers are turning their backs on cheap chic and getting to grips with the ‘buy...
View ArticleLondon Fashion week SS12 Day 6 highlights
JW Anderson’s jarring colour combinations. His menswear was not dissimilar to his womenswear, so his new loafer-trainer hybrid (made by Aldo) put in a repeat appearance Required daily reading: LFW’s...
View ArticleGrensons for girls
Gentlemanly shoes continue to storm the international runways (hello Haider Ackermann) which means it’s a good time for Grenson to launch its first full womenswear line. Crucially, the women’s shoes...
View ArticleMy-Wardrobe meets Max Factor
Here’s a clever fashion-meets-beauty promotion to take advantage of. My-Wardrobe has hooked up with make-up artist Caroline Barnes and Max Factor to give away a handpicked Colour Elixir Lipstick with...
View ArticleNail news: Eres launches nail polish for SS12 (and opens London store)
Eres is taking a tip (pun intended) from Chanel by piggy-backing on the huge trend for directional nail polish. From next March, the luxury swimwear brand will launch a limited range of three shades...
View ArticleSS12 trend report: My-Wardrobe
According to PR director Lauren Stevenson, the My-Wardrobe buyers have worked very hard to make sure 95% of the buy is under the £350 mark and 75% of the buy is under £250. Which is great news if you...
View ArticleBuy it now: the My-wardrobe edit
This has been quite the year for My-wardrobe. It’s changed it’s remit to offer a more mixed hi-lo edit, with a stable of Brit designers in its ‘London Lab‘ sitting alongside our international...
View ArticleRetail remix – thoughts running through my head
This is just me emptying my head of all the nuggets of retail biz info I’ve picked up lately. The original premise of the blog was for me to park these thoughts while I mulled them over, so apologies...
View ArticleTested: My-wardrobe’s ‘try-before-you-buy’ my-dressing room service
As the multi-brand etail market continues to evolve, the originators have their work cut out. How to keep attracting new customers in the face of increased competition? How to tackle the issues of fit...
View ArticleTHE DRG STYLE INDEX: Public School for J Crew, Alexander Olch, My-Wardrobe,...
It’s the eve of London Collections: Men, so the latest DRG STYLE INDEX is a little bit menswear focussed. Here’s my ranking of the brands on my radar this week… 1) J CREW X PUBLIC SCHOOL Every good...
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